Meet the Founder

Hi, I’m Krys. Horses were a big part of my life growing up and again as a young adult, and they’ve always stayed close to my heart. With an Associate of Science in Business Management, 10 years of marketing experience, and 17 years in tech, I’ve dedicated my career to helping equine businesses grow through my marketing agency for riding lesson barns.

Equi Mark Co is where my passion and purpose finally meet.

About Equi Mark Co

I created this company with one mission: help the horses who need it most — not just in rescues, but also the ones who are overlooked in the show ring and on the track, where neglect and mistreatment are far too common.

Every design here has a purpose, and 5% of every order is donated to horse welfare, supporting rescue, rehab, education, and advocacy.

We keep our values simple:

  • Compassion for every horse
  • Action that creates real impact
  • A community that refuses to look away

Equi Mark Co isn’t just apparel — it’s a way to stand up for the voiceless.