About Us

Why We Started

EquiMark Co was born from a simple but powerful belief: horses deserve a voice. Too often, their stories are overlooked—yet their lives, their struggles, and their dignity matter. We wanted to create something that went beyond clothing. Something that lets people carry a message of compassion with them, every single day.

What We Stand For

We’re not just here to sell tees and hoodies. We’re here to start conversations. Every design you see in our shop was created to spark awareness about equine welfare and to remind the world that cruelty isn’t a style anyone should wear.

Our mission is built on three core values:

  • Compassion — putting horses at the center of our brand.
  • Transparency — openly sharing how funds are used and the impact being made.
  • Community — building a herd of people who believe in dignity and protection for horses everywhere.

When you wear EquiMark Co, you’re not just putting on a shirt—you’re carrying a message. Together, we can be the voice horses deserve.

The Bigger Picture

EquiMark Co exists to do more than raise awareness—we exist to take action. That’s why a portion of every purchase is pledged toward equine rescues, sanctuaries, and educational initiatives. As we grow, so will the scope of our giving. Our goal is to not only support horses in crisis today, but to change the way they’re valued and protected in the future.

Where We’re Headed

This is only the beginning. Every movement starts small, and we’re building ours one design, one voice, one supporter at a time. With your help, EquiMark Co will become a brand that doesn’t just make clothing—it makes a difference.